![]() ![]() Since the launch of WhatsApp Business API back in August 2018, a wave of excitement swooped over the business world. Industries most likely to profit from a WhatsApp chatbot include real estate, travel & hospitality, finance, education, online retail and likely any type of subscription-based business. Delivering a personalized experience with every interaction thanks to accurate user history and data collection.īesides customer support, a WhatsApp bot can be used for sales and lead generation, product promotion/recommendation, customer engagement and feedback, booking, internal company communication, and so forth.Getting in touch with customers without forcing them out of their comfort zone (via an app they use daily).Being able to communicate with the customer base promptly and asynchronously (at a time most convenient to the customer).The major advantages of a WhatsApp chatbot include: ![]() Chatbots on WhatsApp can be rule-based (composed of decision-tree-type interactions offering more structured experience) or NLP-based (using natural language processing for more or a more human conversational effect). A WhatsApp bot provides customers with a real-time automated conversational experience directly on the messaging app, using WhatsApp Business API integration.
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